News | October 8, 2025

White Claw Sessions Put Fans Front Row with Myles Smith in Austin

On October 9, White Claw Sessions land in Austin with chart-topping singer-songwriter Myles Smith, who was recently named to TIME’s 100 Most Influential People of 2025. Known for his raw, heartfelt lyrics and arena-sized energy, Smith headlines a free, RSVP-only concert that brings fans closer to the music just days before Austin City Limits.

Opening the night is Abraham Alexander, a rising star tapped for White Claw’s Next Wave program, which spotlights the next generation of hitmakers handpicked for their talent, cultural influence, and ability to bring people together.

Rather than simply stamping a logo on an existing show, White Claw produces its own live music experiences from the ground up: transforming warehouses and outdoor lots into one-night-only venues with full-scale murals, immersive lighting, and interactive fan touchpoints. 

Each Session layers in playful details like custom cocktails named for artist songs, DIY merch personalization, and share-worthy photo moments, all designed to make the night feel built exclusively for the fans in the room.

Behind the scenes, G7 is the turnkey partner, leading everything from talent negotiations and venue selection to stage design and run of show. That end-to-end approach ensures White Claw Sessions feel both personal and electric: a platform that celebrates marquee names while elevating emerging artists.

Austin marks the fourth stop in this year’s Sessions series, following Maren Morris and Maude Latour in Palm Springs, Alison Wonderland and Jon Casey in Vegas, and Loud Luxury and Paco Versailles in Chicago.

With only one more Session left after Austin — Miami’s Wynwood Walls in December — White Claw continues to cement its role as a meaningful player in music culture. Together with G7, the brand is creating the kind of shared moments fans can’t find anywhere else.