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  • February 15, 2024

    Insights

    Can Sports Remain Undefeated In A Fracturing Monoculture? Yes, And Here’s Why.

    Read to learn how integrating sports into your next event could be the perfect play call.

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  • February 15, 2024

    News

    Moneyball’s Billy Beane

    A leading agriculture brand requested talent that could demonstrate how effective thinking outside the box can be. We booked and executed three events with Billy Beane, former Oakland A’s executive and subject of Moneyball.

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  • February 14, 2024

    News

    Rating the half time show

    The Super Bowl is over, which means most people are critiquing the game and even the commercials. G7’s Danielle Kates joined other industry experts by sharing her take on the Halftime Show.

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  • February 1, 2024

    News

    White Claw Shore Club at Sundance

    White Claw Shore Club returned to snowy Park City, where Sundance attendees enjoyed a premium lounge experience that showcased sound as an essential element of film.

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  • January 31, 2024

    News

    Barbara Corcoran and Apex Invest

    G7 booked Barbara Corcoran, a fan-favorite investor on ABC’s Shark Tank for an intimate Q&A with attendees at the annual Apex Invest event.

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  • January 23, 2024

    Insights

    Three Questions with Dominic Karr: Rendezvous Rebrand

    A brand refresh should strike a balance between what was iconic about previous iterations and what could evolve to keep the brand fresh.

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  • January 5, 2024

    News

    IHG Hotels & Maren Morris

    When IHG Hotels & Resorts wanted to launch a first-of-its-kind seasonal and experiential campaign at select locations, they turned to G7 for assistance.

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  • December 21, 2023

    Insights

    Creating An Identity Through Music

    There are a few things in this world that say a lot about who we are. For some, it’s a sense of fashion. For others, the type of car you drive is a strong indication of personality and character.

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    Image of girl wearing headphones with multicolored curly hair smiling.
  • November 21, 2023

    News

    Adobe Rev Run

    Adobe MAX is an annual conference full of inspirational ideas, demos, and tips that help people expand their creativity.

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    A performer and Joseph Simmons (a.k.a. Rev. Run) wave to the crowd while holding a mic.
  • November 21, 2023

    News

    Portugal.The Man At The Honda Retreat

    Portugal. The Man dropped by the Honda ReTreat at ACL Music Festival to talk about how they relax and recharge ahead of their performance on the Honda Stage.

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    Three pose by a green Honda.
  • October 31, 2023

    Insights

    Break Through The Crowded Floor At Your Next Trade Show

    If you enter a room of industry professionals and ask who has been to a trade show, most people in the room will raise their hand.

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    A crowd walking through a convention hall.
  • October 25, 2023

    News

    Clairol Streak Shop

    G7 teamed up with our sister agency, Praytell, to design and activate Clairol’s Streak Shop at Splash House in Palm Springs.

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    Coordinators sit in the RV Clairol Streak Shop.
  • October 25, 2023

    News

    Cap’n Crunch 60th Birthday

    Legendary cereal mascot Cap’n Crunch celebrated 60 years young with an epic birthday celebration in Palm Springs, CA.

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    Coordinators at the Cap'n Crunch celebrate his 60th birthday.
  • October 25, 2023

    News

    Dick’s Public Lands

    To celebrate the opening of Public Lands in 2021, DICK’S Sporting Goods first outdoor-focused concept store, G7 tapped Brittany Howard to narrate and appear in a spot commemorating the new purpose-driven brand.

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    A performer onstage at Dick's Public Lands.
  • October 25, 2023

    News

    Virgin Pulse Thrive Summit

    For Virgin Pulse’s annual Thrive conference, G7 booked actor, writer, and producer Kal Penn as the featured keynote speaker.

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    A man and Kal Penn speak onstage at the Virgin Pulse 2023 Summit.
  • October 4, 2023

    Insights

    Festival Season Rewind

    There’s a change in the air. And no, it’s not just the days becoming shorter and cooler now that it’s officially autumn. Traditional event marketing continues to evolve as consumers expect more from brands than ever before.

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    A front view of the Pringles Playground.
  • August 30, 2023

    Insights

    Music In The Mountains: A Win-Win-Win Situation

    Ah the mountains—fresh air, majestic landscapes, and plenty of activities to help you fall in love with the lifestyle. Each mountain resort has an aura that draws us in and allows us to ascend above the ordinary routines of daily life.

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    A man performs in winter gear at The Rendezvous Music Festival.
  • July 27, 2023

    Insights

    Songwriters’ Round: Could It Be In Tune With Your Next Event?

    It’s the buzz of a room filled with anticipation, the sights and sounds of an audience connecting, and the feeling of exclusivity—that’s what live entertainment brings to your event. But choosing the right performer can be tricky.

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    A close-up of a guitarist playing a barre chord.
  • June 28, 2023

    Insights

    Booking multi-hyphenate celebrities for speaking engagements

    The multi-hyphenate celebrity has been around since there were actors who could sing or singers who could act. But most recently, the world of corporate events has seen a need for more multi-hyphenate keynote speakers.

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    Panelists speak onstage.
  • May 31, 2023

    Insights

    Spice Up Your Event Strategy

    The popularity of cooking shows on the Food Network and other streaming services provide chefs a bigger stage today than ever before. With their restaurants, cookbooks, and TV shows, many celebrity chefs have well-established brands, making them staples of pop culture. 

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    Guy Fieri prepares a sandwich for onlookers behind a glass wall.