• June 7, 2024

    News

    G7 Brings Elton John To Las Vegas

    Elton John may have retired from touring last year, but there’s no doubt he still knows how to wow a crowd. G7 recently booked the legendary singer to perform at a client’s special event in Las Vegas.

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  • July 15, 2024

    News

    NASCAR Fans Murder Their Thirst In Chicago

    NASCAR fans were able to murder their thirst at the recent Chicago Street Race with Liquid Death, the Official Iced Tea of NASCAR.

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  • July 12, 2024

    Insights

    Birth of an Anthem

    At G7, we pride ourselves on recognizing the right talent for the right audience. And when soccer’s governing body from Concacaf shared with us they were looking for an international sounding theme song for their Women’s Gold Cup tournament, we knew Alexis Gomez had the right sound, image, and Latin roots to create music magic for Concacaf.

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  • July 10, 2024

    News

    Lucky Number 7

    We’re pumped to share that we’ve made the IT List for the 7th year in a row. Being featured as one of the top 100 event agencies by Event Marketer is a big deal to us because it means our team is creating the kind of work we love and that our clients are getting noticed in the experiential space.

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  • July 1, 2024

    News

    Speakers Take The Stage For The American Gift Conference

    G7 booked speakers for The American Gift (TAG) conference presented by Equity Prime Mortgage. The lineup featured former college football coach Nick Saban, winner of seven national championships, Jesse Itzler, entrepreneur and part owner of the Atlanta Hawks, and Sara Blakely, founder of Spanx.

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  • June 18, 2024

    Insights, News

    Matty Matheson Shares Love For Hellmann’s

    What do you get when you combine one of the yummiest and most versatile condiments with a man of many talents? A tasty partnership that’s full of flavor.

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  • June 5, 2024

    News

    MAKING WAVES At The 150th Kentucky Derby

    In its fifth year as the official hard seltzer of the Kentucky Derby, White Claw brought its fourth iteration of the White Claw Shore Club to Churchill Downs for “the most exciting two minutes in sports” in Louisville, KY.

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  • May 31, 2024

    Insights

    Tom Brady Shows Why Live Entertainment Captivates Audiences

    The clock is winding down. The pressure mounts as Tom Brady takes the stage. He’s been knocked back on his heels for the past three hours—taking hit after hit—but these are the moments that separate the great ones from the rest.

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  • May 30, 2024

    Insights

    Turn Ordinary Into OMG: The Importance Of Finding The Right Event Talent

    How can you transform the ordinary into OMG to create events that leave long-lasting impressions? You harness the power of entertainment, and that starts by booking the right talent for your audience and event.

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  • May 7, 2024

    Insights

    The Coachella Coaster

    Shaking up an event doesn’t need to be an uber-like disruption. With enough care, consideration, and thought for the long-term life of the event, Producers can create years and years of an event that is deserving of an audience putting their hands up, screaming, and enjoying the ride. 

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  • April 19, 2024

    News

    Crosby Helps Passengers Take Flight

    G7 recently booked Nashville based artist Logan Crosby to celebrate along with Alaska Air as they launched their first nonstop flight from PDX to BNA.

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  • April 17, 2024

    News

    David Goggins Brings The Energy

    G7 recently booked retired Navy Seal David Goggins for Vivint’s Home Opener event.

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  • April 16, 2024

    Insights

    Get The Pop From Pop Culture: What Events Can Learn From The Oscars

    Award shows offer valuable lessons for brands looking to create memorable and impactful experiences. Consider the following tips when planning your next event.

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  • April 16, 2024

    News

    Six Degrees Of Kevin Bacon

    Over 1,000 leaders in health, well-being, and business attended Virgin Thrive Summit this year, either in person or online, and were treated to this year’s keynote, Kevin Bacon.

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  • March 15, 2024

    News

    Kylie Morgan and Stella Rosa

    Nothing tastes sweeter than a fruitful partnership.

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  • February 15, 2024

    Insights

    Can Sports Remain Undefeated In A Fracturing Monoculture? Yes, And Here’s Why.

    Read to learn how integrating sports into your next event could be the perfect play call.

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  • February 15, 2024

    News

    Moneyball’s Billy Beane

    A leading agriculture brand requested talent that could demonstrate how effective thinking outside the box can be. We booked and executed three events with Billy Beane, former Oakland A’s executive and subject of Moneyball.

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  • February 14, 2024

    News

    Rating the half time show

    The Super Bowl is over, which means most people are critiquing the game and even the commercials. G7’s Danielle Kates joined other industry experts by sharing her take on the Halftime Show.

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  • February 1, 2024

    News

    White Claw Shore Club at Sundance

    White Claw Shore Club returned to snowy Park City, where Sundance attendees enjoyed a premium lounge experience that showcased sound as an essential element of film.

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  • January 31, 2024

    News

    Barbara Corcoran and Apex Invest

    G7 booked Barbara Corcoran, a fan-favorite investor on ABC’s Shark Tank for an intimate Q&A with attendees at the annual Apex Invest event.

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  • January 23, 2024

    Insights

    ROI of LOL: How Comedians Bring The Power Of Punchlines To Events

    In the competitive world of corporate events, creating a memorable experience that resonates with attendees is key. One seemingly unconventional yet increasingly popular choice is incorporating stand-up comedy into your event.

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  • January 23, 2024

    Insights

    Three Questions with Dominic Karr: Rendezvous Rebrand

    A brand refresh should strike a balance between what was iconic about previous iterations and what could evolve to keep the brand fresh.

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  • January 5, 2024

    News

    IHG Hotels & Maren Morris

    When IHG Hotels & Resorts wanted to launch a first-of-its-kind seasonal and experiential campaign at select locations, they turned to G7 for assistance.

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  • December 21, 2023

    Insights

    Creating An Identity Through Music

    There are a few things in this world that say a lot about who we are. For some, it’s a sense of fashion. For others, the type of car you drive is a strong indication of personality and character.

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    Image of girl wearing headphones with multicolored curly hair smiling.
  • November 21, 2023

    News

    Adobe Rev Run

    Adobe MAX is an annual conference full of inspirational ideas, demos, and tips that help people expand their creativity.

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    A performer and Joseph Simmons (a.k.a. Rev. Run) wave to the crowd while holding a mic.
  • November 21, 2023

    News

    Portugal.The Man At The Honda Retreat

    Portugal. The Man dropped by the Honda ReTreat at ACL Music Festival to talk about how they relax and recharge ahead of their performance on the Honda Stage.

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    Three pose by a green Honda.
  • October 31, 2023

    Insights

    Break Through The Crowded Floor At Your Next Trade Show

    If you enter a room of industry professionals and ask who has been to a trade show, most people in the room will raise their hand.

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    A crowd walking through a convention hall.
  • October 25, 2023

    News

    Clairol Streak Shop

    G7 teamed up with our sister agency, Praytell, to design and activate Clairol’s Streak Shop at Splash House in Palm Springs.

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    Coordinators sit in the RV Clairol Streak Shop.
  • October 25, 2023

    News

    Cap’n Crunch 60th Birthday

    Legendary cereal mascot Cap’n Crunch celebrated 60 years young with an epic birthday celebration in Palm Springs, CA.

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    Coordinators at the Cap'n Crunch celebrate his 60th birthday.
  • October 25, 2023

    News

    Dick’s Public Lands

    To celebrate the opening of Public Lands in 2021, DICK’S Sporting Goods first outdoor-focused concept store, G7 tapped Brittany Howard to narrate and appear in a spot commemorating the new purpose-driven brand.

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    A performer onstage at Dick's Public Lands.
  • October 25, 2023

    News

    Virgin Pulse Thrive Summit

    For Virgin Pulse’s annual Thrive conference, G7 booked actor, writer, and producer Kal Penn as the featured keynote speaker.

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    A man and Kal Penn speak onstage at the Virgin Pulse 2023 Summit.
  • October 4, 2023

    Insights

    Festival Season Rewind

    There’s a change in the air. And no, it’s not just the days becoming shorter and cooler now that it’s officially autumn. Traditional event marketing continues to evolve as consumers expect more from brands than ever before.

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    A front view of the Pringles Playground.
  • August 30, 2023

    Insights

    Music In The Mountains: A Win-Win-Win Situation

    Ah the mountains—fresh air, majestic landscapes, and plenty of activities to help you fall in love with the lifestyle. Each mountain resort has an aura that draws us in and allows us to ascend above the ordinary routines of daily life.

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    A man performs in winter gear at The Rendezvous Music Festival.
  • July 27, 2023

    Insights

    Songwriters’ Round: Could It Be In Tune With Your Next Event?

    It’s the buzz of a room filled with anticipation, the sights and sounds of an audience connecting, and the feeling of exclusivity—that’s what live entertainment brings to your event. But choosing the right performer can be tricky.

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    A close-up of a guitarist playing a barre chord.
  • June 28, 2023

    Insights

    Booking multi-hyphenate celebrities for speaking engagements

    The multi-hyphenate celebrity has been around since there were actors who could sing or singers who could act. But most recently, the world of corporate events has seen a need for more multi-hyphenate keynote speakers.

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    Panelists speak onstage.
  • May 31, 2023

    Insights

    Spice Up Your Event Strategy

    The popularity of cooking shows on the Food Network and other streaming services provide chefs a bigger stage today than ever before. With their restaurants, cookbooks, and TV shows, many celebrity chefs have well-established brands, making them staples of pop culture. 

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    Guy Fieri prepares a sandwich for onlookers behind a glass wall.