News and
Insights
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April 17, 2024
David Goggins Brings The Energy
G7 recently booked retired Navy Seal David Goggins for Vivint’s Home Opener event.
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April 19, 2024
Crosby Helps Passengers Take Flight
G7 recently booked Nashville based artist Logan Crosby to celebrate along with Alaska Air as they launched their first nonstop flight from PDX to BNA.
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April 16, 2024
Get The Pop From Pop Culture: What Events Can Learn From The Oscars
Award shows offer valuable lessons for brands looking to create memorable and impactful experiences. Consider the following tips when planning your next event.
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April 16, 2024
Six Degrees Of Kevin Bacon
Over 1,000 leaders in health, well-being, and business attended Virgin Thrive Summit this year, either in person or online, and were treated to this year’s keynote, Kevin Bacon.
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March 15, 2024
Kylie Morgan and Stella Rosa
Nothing tastes sweeter than a fruitful partnership.
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February 15, 2024
Can Sports Remain Undefeated In A Fracturing Monoculture? Yes, And Here’s Why.
Read to learn how integrating sports into your next event could be the perfect play call.
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February 15, 2024
Moneyball’s Billy Beane
A leading agriculture brand requested talent that could demonstrate how effective thinking outside the box can be. We booked and executed three events with Billy Beane, former Oakland A’s executive and subject of Moneyball.
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February 14, 2024
Rating the half time show
The Super Bowl is over, which means most people are critiquing the game and even the commercials. G7’s Danielle Kates joined other industry experts by sharing her take on the Halftime Show.
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February 1, 2024
White Claw Shore Club at Sundance
White Claw Shore Club returned to snowy Park City, where Sundance attendees enjoyed a premium lounge experience that showcased sound as an essential element of film.
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January 31, 2024
Barbara Corcoran and Apex Invest
G7 booked Barbara Corcoran, a fan-favorite investor on ABC’s Shark Tank for an intimate Q&A with attendees at the annual Apex Invest event.
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January 23, 2024
ROI of LOL: How Comedians Bring The Power Of Punchlines To Events
In the competitive world of corporate events, creating a memorable experience that resonates with attendees is key. One seemingly unconventional yet increasingly popular choice is incorporating stand-up comedy into your event.
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January 23, 2024
Three Questions with Dominic Karr: Rendezvous Rebrand
A brand refresh should strike a balance between what was iconic about previous iterations and what could evolve to keep the brand fresh.
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January 5, 2024
IHG Hotels & Maren Morris
When IHG Hotels & Resorts wanted to launch a first-of-its-kind seasonal and experiential campaign at select locations, they turned to G7 for assistance.
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December 21, 2023
Creating An Identity Through Music
There are a few things in this world that say a lot about who we are. For some, it’s a sense of fashion. For others, the type of car you drive is a strong indication of personality and character.
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November 21, 2023
Adobe Rev Run
Adobe MAX is an annual conference full of inspirational ideas, demos, and tips that help people expand their creativity.
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November 21, 2023
Portugal.The Man At The Honda Retreat
Portugal. The Man dropped by the Honda ReTreat at ACL Music Festival to talk about how they relax and recharge ahead of their performance on the Honda Stage.
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October 31, 2023
Break Through The Crowded Floor At Your Next Trade Show
If you enter a room of industry professionals and ask who has been to a trade show, most people in the room will raise their hand.
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October 25, 2023
Clairol Streak Shop
G7 teamed up with our sister agency, Praytell, to design and activate Clairol’s Streak Shop at Splash House in Palm Springs.
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October 25, 2023
Cap’n Crunch 60th Birthday
Legendary cereal mascot Cap’n Crunch celebrated 60 years young with an epic birthday celebration in Palm Springs, CA.
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October 25, 2023
Dick’s Public Lands
To celebrate the opening of Public Lands in 2021, DICK’S Sporting Goods first outdoor-focused concept store, G7 tapped Brittany Howard to narrate and appear in a spot commemorating the new purpose-driven brand.
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October 25, 2023
Virgin Pulse Thrive Summit
For Virgin Pulse’s annual Thrive conference, G7 booked actor, writer, and producer Kal Penn as the featured keynote speaker.
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October 4, 2023
Festival Season Rewind
There’s a change in the air. And no, it’s not just the days becoming shorter and cooler now that it’s officially autumn. Traditional event marketing continues to evolve as consumers expect more from brands than ever before.
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August 30, 2023
Music In The Mountains: A Win-Win-Win Situation
Ah the mountains—fresh air, majestic landscapes, and plenty of activities to help you fall in love with the lifestyle. Each mountain resort has an aura that draws us in and allows us to ascend above the ordinary routines of daily life.
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July 27, 2023
Songwriters’ Round: Could It Be In Tune With Your Next Event?
It’s the buzz of a room filled with anticipation, the sights and sounds of an audience connecting, and the feeling of exclusivity—that’s what live entertainment brings to your event. But choosing the right performer can be tricky.
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June 28, 2023
Booking multi-hyphenate celebrities for speaking engagements
The multi-hyphenate celebrity has been around since there were actors who could sing or singers who could act. But most recently, the world of corporate events has seen a need for more multi-hyphenate keynote speakers.
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May 31, 2023
Spice Up Your Event Strategy
The popularity of cooking shows on the Food Network and other streaming services provide chefs a bigger stage today than ever before. With their restaurants, cookbooks, and TV shows, many celebrity chefs have well-established brands, making them staples of pop culture.
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