News | March 24, 2026

Wild Launches as New G7 Venture for Destination-Scale Cultural Events

G7 has officially launched Wild, a new venture dedicated to creating destination-scale festivals and cultural events for travel and tourism partners.

Wild builds live experiences across music, food, film, and culture, working alongside tourism boards, resorts, brands, and community stakeholders to create events rooted in place and designed to drive visitation, sponsorship revenue, and long-term equity.

Backed by the full expertise of G7, Wild brings together strategy, talent, production, marketing, and partnership development into a single platform designed to create events that move people and move destinations, while G7 continues to serve its partners across experiential, talent, and production.

Wild’s approach was recently highlighted in MediaPost, which covered the growing role of experience-led travel and the opportunity for destinations to build sustained engagement through original events.

See what we are building at wildbyg7.com.