Insights | July 31, 2026
July Music Industry Trends & Insights Report
The G7 Music Industry Trends & Insights Report is a monthly snapshot of the moments, movements, and signals shaping the music business. Designed for marketers, each edition highlights key developments across touring, releases, technology, and culture.
The latest wave of music industry headlines proves that the future of entertainment belongs to immersive fan experiences and bold multi-media collaborations. Whether it is global icons dominating sports halftime shows, massive fall tour announcements, or biopics smashing box office records, artists are scaling up their cultural reach like never before.
Tour Announcements
- Garth Brooks is hitting the road for his next tour “Blame It All On My Roots” starting this August.
- Rapper Ken Carson has announced a U.S. leg for this coming fall as part of his “Xperimenting Tour.”
- Following the conclusion of his spring tour, Ringo Starr and His All Star Band is back for fall performance dates.
- Country artist Jon Pardi has announced a 19-stop itinerary for his upcoming “Gamblin’ Man Tour.”
Live Events
- In celebration of two decades of ‘music, memories, and the connection,’ the Jonas Brothers are taking to the stage for just two nights in NYC for their ‘Burning Up Tour, All Over Again.’
- Zedd is set to headline the 2026 U.S. Open Tennis Championships Afterparty this September.
- Charli XCX is set to host 25 listening events across the globe, allowing her top fans the chance to hear her newest studio album live before its release.
- TikTok has turned Madonna’s new album launch into a global live event which has included two physical pop-ups in New York and London.
Relevant Industry News
- Michael, the Michael Jackson movie, just became the highest grossing biopic of all time, overtaking Oppenheimer, and sparking a massive resurgence of the King Of Pop’s music back onto the global charts.
- Dolly Parton’s “A True Original Musical” is headed to Broadway this winter, bringing both new and original hits to the stage.
- Following the devastating Venezuelan earthquakes last month, Shakira has partnered with FIFA to make a $500,000 donation to support relief efforts.
- The first-ever FIFA World Cup Final halftime show included rapid-fire performances from global superstars like Madonna, BTS, Justin Bieber, and Shakira.
News In Tech
- In a new partnership between Netflix and Billboard, users of the streaming platform will now have access to behind the scenes video content from their favorite artists.
- Amazon Music is set to exclusively livestream Vans Warped Tour in Long Beach this year.
- Spotify has launched a new conversational feature that allows Premium users to have back-and-forth text or voice conversations directly within the app to discover new music, and ask questions about tracks and podcasts.
- A new Vevo study reveals that streaming accessibility is accelerating nostalgia-driven music discovery, particularly among Gen Z listeners exploring legacy artists.
The music industry moves fast. The best brand strategies move with it.
From emerging artist trends to live experiences and cultural moments, G7 helps brands identify opportunities to connect with audiences through entertainment. Connect with our team to explore your next partnership or activation.