News | September 17, 2026

White Claw Sessions Brings Teddy Swims to Montauk

White Claw sent summer out on a high note over Labor Day weekend, bringing Teddy Swims to The Surf Lodge in Montauk for an intimate White Claw Sessions performance by the water.

For many guests, the experience started before they reached the venue, with buses carrying invited creators and consumer winners from New York City to Montauk. Once there, they settled in for opening sets from Whipped Cream and Sawyer Hill, two members of the White Claw Next Wave program, that spotlights and supports emerging artists. Teddy then took the stage against the Hamptons sunset.

White Claw transformed one of Montauk’s most recognizable waterfront settings with a custom stage environment, beachside photo moments, and a permanent jewelry bar where guests could create friendship bracelets with their crew. Together, the details captured the feeling of one last summer weekend while keeping the experience relaxed and true to The Surf Lodge.

The event marked the latest chapter in White Claw’s year-long partnership with the two-time GRAMMY-nominated artist. G7 curated and secured the partnership, then helped bring its Montauk expression to life through event design and production, talent, venue and guest coordination, and travel logistics.

Over the years, White Claw Sessions has shown how talent partnerships can offer something genuinely distinctive, bringing fans together for close-up access to major artists in settings that feel natural for both the talent and the brand.

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The right talent partnership can become more than a performance.

G7 helps brands identify the right artists, build meaningful partnerships, and bring those relationships to life through unique experiences that feel authentic to both the talent and the audience.