News | July 28, 2026

The Soccer Cooligans Host Bank of America and Visa’s FIFA World Cup Watch Party Tour

Bank of America and Visa celebrated the FIFA World Cup Final with an entertainment-fueled watch party in New York on July 19. The event capped The Breakaway Tour, an 11-city run spanning every U.S. host market.

The premium series paired live match broadcasts with interactive fan experiences and post-match performances from headlining artists.

With so much anticipation already built into every match, the series needed hosts who could match the energy on screen and carry it through the room. In partnership with Imagination, G7’s talent booking team secured comedians and soccer podcast hosts The Soccer Cooligans to lead the events.

The role played directly to the duo’s strengths. They brought deep knowledge of the game, sharp comedic instincts, and the stage presence needed to connect with dedicated soccer fans and casual viewers alike. At each stop, they opened with a pregame segment, returned for a halftime report, and closed the match portion with a final recap.

G7 stayed in close communication with the client and talent as programming evolved throughout the tour. That collaboration gave the series a consistent voice from city to city while giving The Soccer Cooligans room to bring their own personality to every stop.

The right talent doesn’t just fill the agenda. They elevate the experience.
Whether you’re producing a watch party, festival, sponsorship activation, or branded event, G7 helps brands identify and secure talent that connects with audiences and brings experiences to life.