the objective

Honda was looking for a strategic partnership opportunity that would provide a platform for Honda and Acura brands to connect with their target consumers.

Our Approach

We created a multi-year partnership between American Honda Motor Co., Inc. and modern golf entertainment leader Topgolf that kicked off in 2023, making Honda and Acura brands the first and exclusive National Automotive Partners and Official Vehicles of Topgolf. 

the outcome

The program is designed to drive national brand awareness, foster lead generation through game integrations and local vehicle displays, reward loyal owners and use the in-venue media network to feature custom content. Additionally, activation opportunities engage dealers in the partnership and help support local market initiatives. Hospitality and gameplay discounts are extended to associates, DAAs, and dealers to support special events.

  • 61 venues with bay level branding
  • 4 dedicated patios/terraces
  • 400M+ media impressions
  • 190+ dealer hospitality events
  • 1.6M Honda Classic Challenge participants
  • 79 Static Vehicle Displays across Topgolf Venues (August 2023)

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