White Claw x Coachella

the objective

Showcase White Claw’s brand purpose of bringing people together through their passion pillar of music at Coachella.

Our Approach

To break through the competitive music landscape of
Coachella, G7 connected fans with artists up close and personal. Giveaways, artist meet and greets, and performances brought fans closer to music while elevating their Coachella experience.

the outcome

At Thursday’s offsite kickoff event, the brand captured RSVP data from key influencers who got to have their very own “partygirl” experience with an intimate performance from Charli XCX and opener, Shaboozey, who recently scored his first #1 on the Billboard charts. 

At the White Claw Shore Club on the festival grounds, fans were surprised with drops when a larger than life exterior clock struck Claw O’ Clock. Each weekend’s drops included artist meet and greets, a surprise DJ set, and festival upgrades like ferris wheel rides and VIP passes.

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