News | October 25, 2023

Dick’s Public Lands

To celebrate the opening of Public Lands in 2021, DICK’S Sporting Goods first outdoor-focused concept store, G7 tapped Brittany Howard to narrate and appear in a spot commemorating the new purpose-driven brand. In order to drive massive crowds and help amplify the brand’s mission, G7 booked Grammy-winning rock heroes and environmentalists, Portugal. The Man who performed a free show with Brittany at the grand opening. Read more about the campaign via ADWEEK.