News | October 20, 2025

Jeep Cherokee Unveiled with Music-Fueled Celebration in Brooklyn

An icon has returned. Jeep revealed the all-new 2026 Cherokee in Brooklyn, pairing the debut with live music and the launch of its “America’s Original Influencer” campaign featuring LL Cool J.

Fans packed Brooklyn’s Domino Park for the event, which anchored the immersive Jeep 4×4 City Camp experience. The takeover brought the Cherokee’s 50-year history to life with interactive installations, heritage vehicles, and a performance broadcast in Times Square and on SiriusXM.

To match the scale of the debut, Jeep engaged G7 to provide musical talent booking and management support. Performances included Bronx-born DJ Perly and rock supergroup Royal Machines, joined onstage by Mark McGrath (Sugar Ray), DMC (Run-DMC), and Sebastian Bach (Skid Row). Together they delivered a high-energy set that spanned music from the 1970s through today, mirroring the Cherokee’s history across generations.

The night culminated with a finale performance by LL Cool J, whose iconic lyrics “Don’t Call It a Comeback” anchor Jeep’s new campaign. G7 supported the coordination of this extraordinary moment, ensuring the event’s entertainment seamlessly amplified the Cherokee’s return.