News | February 15, 2024

Moneyball’s Billy Beane

A leading agriculture brand engaged G7 to find talent that could demonstrate how effective thinking outside the box can be. We responded by booking and executing three events from June 2022 through January 2023 with Billy Beane, former Oakland A’s executive famously known as the subject of the hit book and film, Moneyball. Various audiences in Kansas City, Minneapolis, and Florida were able to hear how Beane used under-appreciated statistics to build a championship caliber team with overlooked players and a minuscule budget. Contracting Beane for three events at one time allowed the agriculture brand to create a steady and trusting relationship with him, who then told his story with nuances tailored to each event that helped emphasize the brand’s unique messaging for each of the three audiences.