Insights | April 20, 2026

Teddy Swims Pulled Up to White Claw’s Shore Club at Coachella Weekend 1

Coachella 2026 is officially in the books, and White Claw returned to the desert with its Shore Club, now in its third year and firmly established as a go-to spot on the festival grounds.

The Shore Club functions as a natural meeting point, lounge, and bar, with music built directly into the experience. A house DJ spun continuously throughout the day, with guests able to request songs through the Shore Club Pass, keeping the energy tied to the crowd. 

During Weekend 1, Teddy Swims stopped by on Saturday, drawing a strong turnout to the space. He spent time meeting fans and taking photos, a moment reflecting White Claw’s continued presence in music and artist-led programming.

Across both weekends, the Shore Club stayed active from open to close. Guests moved through between sets, often stopping for a quick break and ending up staying longer. The layout supported that rhythm, with shaded lounge seating, communal tables with built-in phone charging, and easy movement between the bar, DJ, and different touchpoints.

The Shore Club Pass tied the experience together. After a quick scan, guests could access an overhead photo moment with images delivered directly to their phones, and try their hand at the Claw Machine, which featured prizes including Coachella merch cards, ferris wheel tickets, and VIP upgrades.

As White Claw’s experiential and talent partner, G7 supported the brand across creative, production, talent partnerships, and digital, helping bring the Shore Club to life on the Coachella grounds.