News | May 20, 2026

The All-American Rejects and Mike’s Hard Lemonade Bring a “Dirty Little Secret” to the House Party Tour

The All-American Rejects brought their House Party Tour back for a second year this spring, with Mike’s Hard Lemonade joining as the official sponsor of a 10-show run that wrapped May 15 with its biggest pop-up yet in Brooklyn.

The partnership connects the launch of Mike’s Dirty Lemonade with one of the band’s most recognizable songs. The lineup includes a flavor called Dirty Lemon Secret, a natural tie to The All-American Rejects’ 2005 hit “Dirty Little Secret,” which serves as the soundtrack for the campaign.

That connection now extends to fans, too. Mike’s is inviting people to submit their own “dirty little secrets” for a chance to win an expenses-paid trip and VIP experience with The All-American Rejects in Chicago later in the summer.

The tour finale landed in Greenpoint, Brooklyn, transforming an unassuming warehouse into a one-night-only packed venue. Timed to the release of Sandbox, the band’s first album in 14 years, the show became a natural launch point for the campaign’s next chapter.

For Mike’s, the opportunity was not to build a music platform from scratch, but to step into a party fans were already chasing. The House Party Tour had the right kind of energy for Dirty Lemonade from the start: crowded rooms, surprise locations, fan-shot clips, and the feeling that the best way in was hearing about it from someone who was already there.

G7 helped shape that connection from strategy through execution, leading talent partnership negotiations along with production and fabrication tied to the tour activation and Brooklyn pop-up experience.

The result is a partnership that keeps the secret moving. The shows gave fans the kind of loose, unpredictable moments they came for, while Mike’s gave them a reason to stay part of the story after the lights came up.