Insights | March 26, 2026

White Claw and Caleb Pressley Bring “Couple of Claws” to Sports Bars This March

White Claw is changing the drink-ordering playbook for college basketball viewing this March with the launch of “Couple of Claws,” a national promotion built around a simple idea: skip the usual order and order White Claw instead.

To make the choice even easier, the brand opened a $1 million national bar tab, encouraging fans to grab a friend and order a couple of claws on White Claw while watching the tournament at sports bars across the country.

G7 secured cultural commentator and comedic force Caleb Pressley to help bring the campaign to life. Known for his deadpan humor and sports-world persona, Pressley has become a cult favorite online.

To help kick off and amplify the program, White Claw and Pressley teamed up with Almost Friday Media favorites like Rusty Featherstone, Chet Collins, and Eilise Patton, the dream team behind some of the internet’s most relatable sports and bar content. The crew popped into sports bars in Las Vegas over the tournament’s first weekend, surprising fans and leaning into all the buzzer-beaters, busted brackets, and marathon viewing sessions that define the month.

The program taps directly into one of the most social traditions in sports: long afternoons spent in crowded bars arguing over brackets and celebrating unexpected upsets. Pairing that environment with a creator who understands the culture of sports fandom helps position White Claw’s “Couple of Claws” campaign as a natural part of the tournament viewing ritual.
Fans can take advantage of the promotion by ordering White Claw at any bar where it’s available, with the drinks covered under the brand’s $1 million tab. More details are available at whiteclaw.com/coupleofclaws.