News | April 28, 2026

White Claw and Teddy Swims Launch Year-Long Global Music Partnership

White Claw is expanding its presence in music with a year-long global partnership with Teddy Swims, positioning the two-time GRAMMY-nominated artist at the center of its 2026 “Grab Life By The Claw” global campaign.

The partnership plays out across TV, digital, social, and retail, as well as tour and fan experiences, all built around a single idea: it’s not where you are, but who you’re with. G7 partnered with White Claw to curate, secure, and manage the brand’s end-to-end partnership with Swims.

At the center of the 360-degree campaign is a hero spot set to Teddy’s hit single “The Door.” The film follows Teddy’s shift from isolation to a high-energy house party, reinforcing White Claw’s role as a catalyst for connection.

The campaign is grounded in a broader cultural insight highlighted in White Claw’s Social Refresh Report, which found that while people value connection, they are spending less time together than ever. Through music and Swims, the brand looks to bring people together in real life, creating moments that make it easy to reconnect with old friends and meet new ones.

As White Claw continues to build its role in music, the partnership with Teddy Swims signals a long-term commitment to artist-led programming designed to create shared experiences at scale.

See the campaign in action here.