News | September 15, 2026
Mojo Brings Its Energy Pouch Tour to Super Girl Surf Festival
The Mojo® Energy Pouch Tour took its new energy format to the beach for the 2026 Super Girl Surf Festival in Oceanside, California.
Held August 21 through 23 at Oceanside Pier, the festival brought together hundreds of female athletes for surfing, skateboarding, beach volleyball and other competitions, alongside live music, fitness programming and a bustling Festival Village.
The event marked an active-lifestyle stop for Mojo’s® national sampling tour, which is introducing consumers to energy pouches through sampling, flavor discovery and interactive experiences.
At the Mojo® Energy Lab, festival guests could learn about the emerging format, explore available flavors and sample the product. Digital touchpoints, including a personalized energy scanner, flavor finder and instant-win program, added more ways to engage with the brand.
For an energy brand, a sports and active-lifestyle event offers more than a large audience. It places the product in a setting where energy already has a clear role, surrounded by competition, movement and people looking to make the most of the day. Super Girl’s mix of athletics, music and lifestyle programming also gave Mojo room to connect with consumers beyond any single sport.
The Oceanside appearance was one stop on a tour spanning music festivals, sporting events, fairs, sporting event tailgates and convenience-store sampling. A flexible system of large and small footprints allows the program to adapt to different audiences and event environments across the country.
G7 developed the experiential platform and continues to support its national rollout across fabrication, routing, digital integrations, mobile operations and logistics, and content capture. From a country music festival in Wisconsin to a weekend of surf and sport on the California coast, each stop gives Mojo a different point of entry while hands-on trial makes the new product format easier to understand.
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Meet consumers where energy is already part of the day.
G7 helps brands build relevant, interactive experiences around the events and communities that matter most to their audiences, from active-lifestyle festivals to national touring programs.
