News | August 17, 2026
Mojo Takes Its New Energy Format on a National Tour
Mojo® Energy Pouches is hitting the road with a new mobile tour built around a different kind of pick-me-up: energy by the pouch.
The tour brings that idea into real-world settings, giving consumers a hands-on way to understand what energy pouches are and how they can fit into their day. Made with naturally derived caffeine from green tea, Mojo® offers a small, portable alternative to traditional caffeinated drink formats.
Created by G7, the new experiential platform turns product education into a stylish, multi-sensory brand world designed to help consumers explore the category through trial, flavor discovery, and personal choice.
After kicking off at Chicago Pride Fest in June, the tour has made stops across a diverse mix of events, including Taste of Minnesota and Country Jam in Eau Claire, Wisconsin. The program will continue through the rest of summer and into fall with a flexible dual-format system built for impact and scale: a 30×20-foot stage trailer creates a more engaging brand experience for festivals, sporting events, fairs, and lifestyle moments, while a 10×10-foot tent format extends the tour through sporting event tailgate stops and convenience store sampling.
Inside the larger footprint, guests can engage with Mojo® through educational, sensory, and digital touchpoints. Large-format graphics introduce the idea of energy by the pouch, while aroma stations help guests explore flavors before choosing what fits their vibe. An interactive energy scanner adds a playful photo moment, “reading” a guest’s energy aura and turning it into a personalized visual result. Guests can also take a flavor finder quiz and unlock giveaway items through a digital instant win program.
Together, the two formats give Mojo® a flexible national platform for sampling, brand education, and consumer engagement. They also help make an emerging product category feel more intuitive, moving energy pouches from explanation to experience.
G7 led the creation of the experiential platform, from experience strategy and design to the tour playbook, then supported the program across fabrication, routing, digital integrations, mobile operations and logistics, and content capture.
The tour will continue with appearances at premier motorsports events, nationally recognized sporting competitions, large-scale fairs, and other marquee consumer events.
For Mojo®, the tour creates a national engine to build awareness and drive trial. For consumers, it introduces a new way to energize: find your flavor, choose your moment, and get the energy that fits your day.
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A national tour takes more than a footprint. It takes a platform built to move.
G7 helps brands develop experiential tours that connect strategy, creative, fabrication, logistics, and consumer engagement across markets and event environments.
