News | October 1, 2026

White Claw Brings the Shore Club to Experts Only Festival

White Claw continued its 2026 national tour in New York City with a second year at Experts Only Festival, the two-day house and dance music festival curated by DJ and producer John Summit. The event brought thousands of fans to Randall’s Island for a weekend of electronic music, immersive art and plenty to explore between sets.

At the center of the brand’s presence was the White Claw Shore Club, a custom 40×40 activation designed as a place to grab a drink, meet up with friends and take in the festival from a new perspective. A main bar anchored the footprint, while lounge seating and a second-story viewing deck gave guests room to settle in while staying connected to the energy around them.

Around the space, fans could try their luck at a claw machine, visit a glitter bar, pose for a photo or send a postcard from the festival. Each offered a different reason to stop by, whether guests were passing through between sets or staying awhile.

The festival was one stop in a national tour that has brought White Claw to more than a dozen music, sports and cultural events in 2026, with more still to come this fall. As White Claw’s experiential partner, G7 developed and produced three primary footprints for the program and supports the tour through festival advancing, mobile operations and logistics, event staffing and content capture. Earlier in the year, G7’s talent partnerships work also brought Teddy Swims to the White Claw Shore Club at Coachella as part of the year-long global partnership G7 curated and secured for the brand.

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Make your festival presence part of the experience.

G7 helps brands turn festival footprints into places people actually want to spend time, combining experiential strategy, creative design and production with the operational support to take them on the road.