acura sundance film festival

the objective

For the past six years, Acura has called on G7 to make their Sundance activation one of the most talked about destinations at the annual film festival.

OUR APPROACH

Each year, G7 chooses talent that attracts a crowd and leaves an impression with the media. We program artists to complement the high-energy experience that showcases Acura’s latest vehicles and features.

the outcome

In 2020, the G7-programmed Acura stage included a dynamic lineup of power acoustic sets, thought-provoking panels, high-energy headliners, and a resident celebrity DJ, creating “precision-crafted performances” day and night. Over 35 performers resulted in 450+ hours of “Curated Discovery” programming, establishing the Acura Festival Village as the premier entertainment destination.

Since then, G7 has booked both virtual and in-person musical lineups that have included Adrian Quesada of the Black Pumas, Johnnyswim, Emotional Oranges, Cocoa & Breezy, and others!

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