acura sundance film festival
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the objective
For the past five years, Acura has called on G7 to make their Sundance activation one of the most talked about destinations at the annual film festival.
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OUR APPROACH
Each year, G7 chooses talent that attracts a crowd and leaves an impression with the media. We program artists to complement the high-energy experience that showcases Acura’s latest vehicles and features.
the outcome
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In 2020, the G7-programmed Acura stage included a dynamic lineup of power acoustic sets, thought-provoking panels, high-energy headliners, and a resident celebrity DJ, creating “precision-crafted performances” day and night. Over 35 performers resulted in 450+ hours of “Curated Discovery” programming, establishing the Acura Festival Village as the premier entertainment destination.
After 2 years of virtual, G7 helped Acura return to Sundance Film Festival 2023 with a bang. We curated a talent lineup across two footprints, including a kick-off party with a special DJ set from Adrian Quesada of the Black Pumas and a headline performance from dynamic R&B duo Emotional Oranges.
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