acura sundance film festival

the objective

For the past five years, Acura has called on G7 to make their Sundance activation one of the most talked about destinations at the annual film festival.


Each year, G7 chooses talent that attracts a crowd and leaves an impression with the media. We program artists to complement the high-energy experience that showcases Acura’s latest vehicles and features.

the outcome

In 2020, the G7-programmed Acura stage included a dynamic lineup of power acoustic sets, thought-provoking panels, high-energy headliners, and a resident celebrity DJ, creating “precision-crafted performances” day and night. Over 35 performers resulted in 450+ hours of “Curated Discovery” programming, establishing the Acura Festival Village as the premier entertainment destination.

After 2 years of virtual, G7 helped Acura return to Sundance Film Festival 2023 with a bang. We curated a talent lineup across two footprints, including a kick-off party with a special DJ set from Adrian Quesada of the Black Pumas and a headline performance from dynamic R&B duo Emotional Oranges.

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