LIQUID DEATH X NASCAR

the objective

To promote being the Official Iced Tea of NASCAR, Liquid Death enlisted G7 to design, build, and execute the Liquid Death Can Zone and tour it to select NASCAR races throughout the year.

Our Approach

To maximize awareness and drive trial of Liquid Death Iced Tea , we brought the Liquid Death brand to life through the lens of NASCAR culture with an activation centered around the debut of the Liquid Death Thirst Hearse.

the outcome

Enter the Liquid Death Can Zone, a 40’x40’ footprint that resembles an actual NASCAR team’s presence with a 44’ vehicle hauler.

Fans can sample iced tea, meet Murder Man, spin a custom prize wheel for swag, see the infamous Thirst Hearse wrapped as a race car, and sell their souls to sign up for the Liquid Death Country Club. Thus far, we’ve toured the Liquid Death Can Zone to the Chicago Street Race, the Yellawood 500 at Talladega, the Jack Link’s 500 at Talladega. and the Cup Series Championship in Phoenix. Continue to keep your tastebuds peeled for upcoming events!