mike’s hard lemonade

the objective

Create a new touring activation that incorporates Mike’s Hard Lemonade’s new branding to engage with a new target audience.


Pulling inspiration from the new branding and media campaign, G7 designed and fabricated the Mike’s Hard Lemonade Backyard. 

the outcome

The footprint features bars for both sampling and selling, TVs for content, a larger than life lemon bench for photo ops, lawn bowling, and a second level deck which provides epic views of stage performances and hosts VIP, artists, and consumers alike.

The Mike’s Hard Lemonade footprint tours across the country to festivals like Railbird, Country Thunder, Shaky Knees and Ohana. To reach fans beyond the footprint and amplify the experience, G7 has brought artists to the footprint for fun Q&As and worked with festivals and talent to share the content across social channels resulting in a lot more Mike’s Hard Lemonade love!

related case studies