pax labs Festival Tour

the objective

Educate and destigmatize the cannabis experience.


G7 took PAX Labs on the road with a five-festival activation program. We tailored the footprint to each market so the brand could sell vaporizer devices directly to fans while educating them on the hardware and software platform.

the outcome

Fans could personalize their PAX Era using laser engravers and participate in creating art in partnership with a local muralist. While on the road, the team hosted appreciation and education events for up to three hundred Budtenders (dispensary employees) in each market with PAX Passport Events. Each event was customized to the local market and included food, beverage, music, comedy, and yoga mixed in with brand education. 

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