the objective

Create a grassroots marketing effort to help emerging artists by loaning them a Ram ProMaster van, enabling them to travel to gigs throughout the U.S.

OUR APPROACH

Launch the Ram BandVan Tour, an annual program designed specifically for up-and-coming artists.

the outcome

With support from SiriusXM and Pandora, Ram and G7 connect artists to fans by helping them build a new audience through social media, a specially curated BandVan website, PR support, and short-form social video content that includes artist interviews and behind-the-scenes footage. Since its inception, the Ram BandVan program has helped offset touring expenses for more than thirty up-and-coming artists, including The Accidentals, Michigander, Radkey, Brittney Spencer, Lily Rose, and more.

  • 4 Years
  • 31 Bands
  • 149,579 Miles
  • 467 Show Dates
  • 264 Cities
  • 124 States
  • 110 Weeks On The Road

Since its inception, the Ram BandVan program has helped offset touring expenses for more than thirty up-and-coming artists, including The Accidentals, Michigander, Radkey, Brittney Spencer, Lily Rose, and more.

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