rendezvous music festival

the objective

Since 2022, Jackson Hole Mountain Resort has asked G7 to revive their annual Rendezvous Music Festival and turn it into a larger event to drive more tourism during what is historically a slow time.


Together we created a 2-day music and lifestyle festival that was a community celebration worthy of capping off the last week of ski season. We were responsible for every touchpoint, ranging from event production to operations, talent booking, logistics, and sponsorship management.

the outcome

  • Over 10,000 attendees 
  • VIP Packages sold out in days 
  • Lodging packages sold out, boosting tourism

The 2022 event was a huge success with a lineup that included Fitz and The Tantrums, Cold War Kids, and Ben Harper & The Innocent Criminals. It resulted in incremental funding from the Jackson Hole Travel & Tourism board and a request to create a larger event in 2023. In response, G7 curated a musical lineup including Ryan Bingham, The Revivalists and Elle King that would represent Jackson Hole’s western spirit to the fullest and drive buzz with locals and visitors alike.

We worked with our festival partners to create lodging packages that would make planning travel for the event easy and exciting. Through the first-ever Rendezvous Passport, local businesses made special offers available for festival VIPs. Over 10,000 people turned up for the festival which led to an increase in revenue and the most well-attended festival in years. Previous acts have included Ben Harper & The Innocent Criminals, Ryan Bingham & The Texas Gentleman, Fitz and The Tantrums, ZZ Ward, Elle King and others.

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