the oBJECTIVE

Drive brand awareness and recruit new consumers by authentically integrating Slow & Low into music culture in a meaningful way.

the outcome

We established impactful partnerships with alt-country artists, including Nikki Lane and Elle King, creating limited edition merchandise collections and tour sponsorships that encompassed ticket giveaways and product integration. Strategic marketing partnerships drove distribution within music venues and key retail accounts. As a result, there was significant growth across Slow & Low’s social media channels. And by launching extensive liquid-to-lips sampling campaigns, we effectively converted first-time customers into devoted, lifelong fans.