danone & ayesha curry Partnership

the objective

Identify a celebrity chef who aligns with the brand to authentically champion So Delicious Dairy Free’s new plant-based Shreds, Spreads, and Slices.


In partnership with our sister agency, Motive, on a campaign for Danone brand So Delicious Dairy Free, G7 secured Ayesha Curry to promote the brand’s new product by creating dairy-free versions of some of her favorite family-friendly cheesy recipes, including a Chicken Parm Burger, the Ultimate Grilled Cheese, and Butternut Squash Cheesy Mac with Edamame.

the outcome

We knew it was imperative to align with a real user of the product, who has mass appeal and credibility. Partnering with Ayesha gave So Delicious an authentic opportunity to elevate product perception and reinforce taste profile through engaging content that netted over 2.3M+ views. Read more about the collaboration here and via Forbes.

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