Ram Trucks & Chris Stapleton

The objective

Throughout G7’s long-standing relationship with Ram Trucks, we’ve been tasked to help build the brand by identifying and creating strategic relationships with music artists who embody Ram’s brand tenets of courage, commitment, dedication, and hard work. 

Our Approach

Using the science of data and the art of knowing what’s pop culture relevant today and hot tomorrow, G7’s unique approach to artist discovery and curation has helped Ram forge relationships with nearly 100 artists including the Foo Fighters, Chris Stapleton, Miranda Lambert, Brothers Osborne and Lainey Wilson.

the outcome

Reaching well over 1 billion impressions and counting, G7 support of Ram’s systemic commitment to music marketing has included artist/music integrations across broadcast, digital/social, PR, experiential and retail.  

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