Pringles Playground
![](https://g7entertaindev.wpenginepowered.com/wp-content/uploads/2023/10/pringles1-1024x683.jpeg)
the objective
To grow brand love with multicultural Zennial consumers, Pringles tapped G7 to develop its first-ever music festival and artist partnership brand experience.
![](https://g7entertaindev.wpenginepowered.com/wp-content/uploads/2023/10/pringles3-1024x683.jpeg)
Our Approach
As a brand that inspires people’s playful curiosity and adds moments of ingenious fun to the everyday, Pringles’ corner of the festival universe is designed to make hearts and minds go pop.
![](https://g7entertaindev.wpenginepowered.com/wp-content/uploads/2023/10/Copy-of-Copy-of-a6c29c53-a093-4501-bde2-d19604c15e1c-scaled.jpeg)
the outcome
When consumers visit the Pringles Playground, they can mix their own music in a giant Pringles can, play games, win prizes, and interact with music artists. Digital extensions of the music-driven platform include a Spotify connect quiz, where consumers can find their Pringles flavor, multiple sweepstakes, and
artist- and influencer-created content.
The Pringles Playground debuted at Rolling Loud Miami in July 2023 before popping up at Hard Summer LA and Life is Beautiful in Las Vegas. Notable stats include:
- 26K samples given out
- 211K PringlesFlavorFinder.com interactions with 46K unique users
- 1.35M organic artist, influencer, and festival impressions
![A full view of the large Pringles can at the Pringles Playground.](https://g7entertaindev.wpenginepowered.com/wp-content/uploads/2023/10/DSC03533-Paula-Martinez-683x1024.jpg)
![](https://g7entertaindev.wpenginepowered.com/wp-content/uploads/2023/10/DSC03439-Paula-Martinez-1024x683.jpg)
related case studies
-
January 12, 2024
Slow & Low
-
October 25, 2023
Cisco Retrospective
-
October 30, 2023
Ram BandVan