To grow brand love with multicultural Zennial consumers, Pringles tapped G7 to develop its first-ever music festival and artist partnership brand experience.
As a brand that inspires people’s playful curiosity and adds moments of ingenious fun to the everyday, Pringles’ corner of the festival universe is designed to make hearts and minds go pop.
When consumers visit the Pringles Playground, they can mix their own music in a giant Pringles can, play games, win prizes, and interact with music artists. Digital extensions of the music-driven platform include a Spotify connect quiz, where consumers can find their Pringles flavor, multiple sweepstakes, and
artist- and influencer-created content.
The Pringles Playground debuted at Rolling Loud Miami in July 2023 before popping up at Hard Summer LA and Life is Beautiful in Las Vegas. Notable stats include:
- 26K samples given out
- 211K PringlesFlavorFinder.com interactions with 46K unique users
- 1.35M organic artist, influencer, and festival impressions